Question

A TV ad run by Miller Lite is a response to a controversial Bud Light campaign. Bud Light made headlines with the claim that its beer is healthier due to the lack of corn syrup. Miller responded with a parody of its competitor's campaign. This is an example of _______.

Answer 1

Comparative advertising

Step-by-step explanation:

In this comparative advertising strategy, the product of the company would be compared as the superior product with the competitor.

Since in the given situation, the miller lite compared its beer with the bud light

So this given situation represent the example of comparative advertising where the products of the two company are compared

Therefore the above represent the answer