Question

For the products launched by companies to succeed, it is important that Multiple Choice marketing is aggressive and separate from other functional areas. marketing endeavors are directed solely at manipulating consumers. all the functional areas of the business are coordinated with marketing decisions. the marketing environment changes constantly. one environmental force is not interconnected with another environmental force.

Answer 1

all the functional areas of the business are coordinated with marketing decisions.

Step-by-step explanation:

A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.

According to the economist Philip Kotler in his book titled "Marketing management" he stated that, there are five (5) levels of a product. This includes;

1. Core benefit.

2. Generic product.

3. Expected product.

4. Augmented product.

5. Potential product.

The core benefit of a product can be defined as the basic (fundamental) wants or needs that is being satisfied, met and taken care of when a customer purchase a product.

Hence, for the products launched by companies to succeed, it is important that all the functional areas of the business are coordinated with marketing decisions.

Marketing mix can be defined as the choices about product attributes, pricing, distribution, and communication strategy that a company blends and offer its targeted markets (customers) so as to build and maintain a desired response.