Answer:
Test marketing holds a lot of importance for the company. It allows
the company to test their product in a small region so as to get an
idea whether the product will work in a bigger market or not.
Through this, the company can measure the performance of the
product and can decide whether it should be released nationwide
for sale. Through this, the company can estimate the earnings that
can be earned through this product beforehand.
Step-by-step explanation: