Answer:
The election campaigns are conducted to have a free and open discussion about who is a better representative and in turn, which party will make a better government. Effective campaigning is important in order to pursue voters and influence them and the media. With effective campaigning you are more likely to win over voters as opposed to your opponents, which is why campaigning through the media has become more popular as technology has advanced over the years.
Step-by-step explanation:
got it right on edg.<3