Question

The marketing manager of a tourist company wants to be able to predict the number of calls to a toll free number asking for pamphlets, maps and other tourist related information based upon the number of advertisements placed the previous week, the number of calls received the previous week, and the number of airline tour bookings for the current week.

What statistical technique is describe above?

Answer 1

multiple regression

Explanation:

In the field of statistics, the multiple regression is the statistical technique which uses the various explanatory variables for predicting the outcome of the response variable. It is the extension of the simple linear regression. It explains the relation between the multiple predictor variables or independent variables and one dependent variable or criterion variable.

In the context, the manager of a tourist company predicting the number of calls to the toll free number is using the statistical technique of multiple regression.