Paco has just finished collecting data about students' lunch hour texting habits. He used both online surveys to ask the students about their texting behavior, as well as observational techniques in the

Paco has just finished collecting data about students' lunch hour texting habits. He used both online surveys to ask the students about their texting behavior, as well as observational techniques in the cafeteria. What is the next step in the marketing research process for Paco to begin?

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