Answer:
A disgruntled customer will tell 9 - 15 people about their experience.
Step-by-step explanation:
According to a study carried out by the White House Office of Consumer Affairs, a dissatisfied consumer tells 9-15 people about their experience. However, with the advent of social media and the internet, this number can sky-rocket into thousands and possibly millions depending on how viral the complaint becomes.
This is the more reason why organizations should endeavor to provide good customer service so that their brand will not be dragged into the mud by disgruntled customers.