Answer:
B. off-site Web analytics.
Step-by-step explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. The pre-service strategies includes identifying the following target market, design, branding, market research, etc.
Market research can be defined as a strategic technique which typically involves the process of identifying, acquiring and analyzing informations about a business. It involves the use of product test, surveys, questionnaire, focus groups, interviews, etc.
Web analytics refers to a strategic process which typically involves the collection of data, as well as the study of user behavior in an attempt to enhance or boost market share and sales. It is divided into two main categories;
I. on-site Web analytics.
II. off-site Web analytics.
In this scenario, your tasks include identifying competitors, determining your company's market penetration and consulting market research sources. These tasks are examples of off-site Web analytics.