Question

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.

Give your answer with examples and share with us how you recently bought any product/ service which you really did'nt need. what influenced you to buy it.

Answer 1

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.

Step-by-step explanation:

Take a position:

Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers.