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Because a brand name is already well established, a firm can spend ______ resources to develop consumer brand awareness when introducing a brand extension.
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6 votes
6 votes
Because a brand name is already well established, a firm can spend ______ resources to develop consumer brand awareness when introducing a brand extension.

User Bruno Lubascher
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1 Answer

26 votes
26 votes

Answer:

Investment

Step-by-step explanation:

User Ram Koti
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