Question

Among 4 internationalization strategies (Global strategy, international strategy, Transnational strategy or multi-domestic strategy), what strategy should Vietnamese coffee company should use when joining the US coffee market?

Answer 1

The best strategy for a Vietnamese coffee company entering the US coffee market is an International Strategy. This strategy involves investing in a few countries and creating a standardized product to seek economies of scale. This allows the company to benefit from the size and scope of the market while reducing costs by taking advantage of differences in labor, taxes, and other costs. Additionally, this strategy can be used to create a global brand name that can be leveraged in other markets.