Answer:
Selling an idea to a high-content versus low-content culture would involve emphasizing the substance and details of the idea in a high-content culture, while in a low-content culture the emphasis would be on the benefits and practical applications of the idea. In a high power distance culture, the emphasis would be on the expertise and authority of the person presenting the idea, while in a low power distance culture the emphasis would be on the idea itself and its potential benefits to the audience.
For example, if I were passionate about the idea of creating a community garden in my neighborhood, I might present the idea to a high-content culture by focusing on the specific plants and techniques that would be used in the garden, and how they would benefit the local ecosystem. In a low-content culture, I might focus on the potential health benefits of having access to fresh produce, and the potential for creating a sense of community among neighbors.
In a high power distance culture, I might present myself as an expert on gardening and emphasize my qualifications and experience, while in a low power distance culture I might focus on the idea itself and invite discussion and feedback from the audience.