Question

What is difference between dodger and contender strategy?​

Answer 1

The Dodger strategy is used when they're on the edge of their home market and offering a better and cheaper product with the multinational firms. The Contender is used when the pressure gets high to globalize and assets of the company are being transferable into abroad, this is when the companies adopt the contender strategy.

Step-by-step explanation:

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Answer 2

Dodger: Focus on creating a synergy viz. by entering into a joint venture with the multinational, or allow to be acquired by the multinational. Contender: Focus on upgrading the company’s capabilities and resources so as to be able to match foreign nationals or multinationals globally, often by concentrating to niche markets 1.