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The Low-Price auto insurance company offers a bottom-dollar deal that meets minimum car insurance policy requirements. It creates a marketing message that gives customers information on how expensive other
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44 votes
The Low-Price auto insurance company offers a bottom-dollar deal that meets minimum car insurance policy requirements. It creates a marketing message that gives customers information on how expensive other insurances are in comparison. It invites consumers to shop around and compare prices. Low-Price focuses solely on price point and mentions very little about what is covered for that policy. Which type of psychological pricing communication does Low-Price use

User Izhaki
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12 votes
12 votes

Answer:

Inviting Price Comparison.

Step-by-step explanation:

In this type of comparison, the company develop two scenarios in which the first situation, the people compare the product price with the existing product and in the other situation where the company inform the customer to compare the product price with the existing product

Hence, the given situation represent the inviting price comparsion

User Brian Gradin
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