Shere Hite's book Women and Love reported that 70% of women married 5 years or more were having affairs. She based
her findings on a 4.5% response rate from mailings to an unrepresentative sample of 100,000 women. Not only was her
response rate low, but also the women initially contacted were members of women's organizations. Another psychologist
applied improved research methods and found that in fact only 1 in 7 (14%) report having had an affair during her current
marriage. The critical research method that this psychologist used to get a more accurate statistic was called
O experimentation
Ocorrelation
O random sampling
Owording effects