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AI Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation electric vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting
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AI Motors, a manufacturer of self-driving delivery trucks, is working on developing its next-generation electric vehicles. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized autonomous, self-driving electric vehicles at a lower cost than rivals. What basic strategic approach has AI Motors decided upon

User Chuck Taylor
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19 votes

Answer: best cost strategy

Step-by-step explanation:

The basic strategic approach that AI Motors decided upon is referred to as best cost strategy.

Best-cost strategy is used when companies offer their customers better value for money through the focus on making a difference to their product and also offering a low cost.

In this situation, Al Motors used the best cost strategy which helps in keeping its prices lower than others and also making its vehicle unique from others.

User Turushan
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