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A marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products is referred to as __________.
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A marketing strategy that involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products is referred to as __________.

a. product repositioning
b. points of difference
c. product positioning
d. product differentiation
e. market differentiation

User YogevSitton
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Answer:

It is referred to as product differentiation.

Step-by-step explanation:

Product differentiation is a strategic type of marketing in which a firm uses campaigns and promotions to highlight features that make its product unique as well as the benefits of using the product or service.

This kind of marketing differentiate the firm's product or services from those of competitors and makes consumer perceive such differentiated product or service as better than other similar competing products.

Step-by-step explanation:

User Grant Hutchins
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