To find the zeros of the function we equal the function to 0
since this is a product, it can be 0 when one of the factors is equal to zero, for that reason:
the zeros of the function are x=-4 and x=1.
after that to do the sketch find the vertex which can be found by
according to the function a=-1, b=-3 and c=4
the vertex is
using the function find k
the vertex is at (-1.5,6.25)
the graph should look like this