Question

2. Below are mixed SWOT factors of KFC case study. Fill the chart to Identify each SWOT factor. (2points each)

• With over 15,000 establishments in 120 countries, KFC is an internationally recognized venue.

• Increasing numbers of competitors.

• Serving high-fat foods; considering how health-conscious the public is these days, greasy chicken is not going to cut it anymore.

• KFC is in the prime spot to dive into the vegetarian market. Adding new vegetarian options will improve the relationship between KFC and health-conscious and vegetarian consumers.

• KFC became popular thanks to its good chicken.

• Raw material prices are rising.

• By maintaining the same price point with new menu options, KFC is positioned to enter a new market without sacrificing the beloved chicken-focused meals.

• KFC follows a franchise management system, meaning each one is individually managed. It is not uncommon for one KFC to have high reviews while another, just down the street, is collecting bad press.

• Alongside KFC, Taco Bell and Pizza Hut also share the same corporate owner brands. Brands have the influence, power, and resources to improve KFC as a restaurant.

• Introduce new products fish and deals menu that will attract more customers.





SWOT Analysis of KFC

Strengths


Weaknesses






Opportunities

Threats



​

Answer 1

Strengths :

1. With over 15,000 establishments in 120 countries, KFC is an internationally recognized venue.

2. Alongside KFC, Taco Bell and Pizza Hut also share the same corporate owner brands. Brands have the influence, power, and resources to improve KFC as a restaurant.

3. KFC became popular thanks to its good chicken

Weaknesses :

1. Serving high-fat foods; considering how health-conscious the public is these days, greasy chicken is not going to cut it anymore.

2. KFC follows a franchise management system, meaning each one is individually managed. It is not uncommon for one KFC to have high reviews while another, just down the street, is collecting bad press.

Opportunities :

1. By maintaining the same price point with new menu options, KFC is positioned to enter a new market without sacrificing the beloved chicken-focused meals

2. KFC is in the prime spot to dive into the vegetarian market. Adding new vegetarian options will improve the relationship between KFC and health-conscious and vegetarian consumers

3. Introduce new products fish and deals menu that will attract more customers.

Threats :

1. Increasing numbers of competitors.

2. Raw material prices are rising.