Question

When most consumers who would buy a product are either repeat purchasers of the item or have tried and abandoned it, what stage of the product life cycle is the product in

Answer 1

Promotional expenses are those expenses that a company bears to make its product more aware to the consumers. Maturity stage of product life cycle means the product has already been accepted wide spread and is at its peak in respect of sales but will eventually slow down in growth.

Therefore, promotional activities at the maturity stage are done by companies so that the existing customers would not shift their demand to any of other substitute product.

Step-by-step explanation: