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15. The owners of a small bar and grill want to run an ad on local radio in the town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers.
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15. The owners of a small bar and grill want to run an ad on local radio in the town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers. Which measure should be used to determine how many different people will hear the advertisement?

User BBrill
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A survey could be issued to the people who listen to the radio. The survey could ask questions about their background and this can be used to collect data for the targeted audience of the ad.
User Gan Yi Zhong
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