Answer:
merits
1. Cost efficiency
1. Cost efficiencyMass marketing is a cost-effective option when companies use it to advertise products that consumers consider necessities. Customized advertisements are often expensive compared to mass marketing campaigns. With mass marketing, companies might avoid using resources to contact customers individually.
2. Large scope
2. Large scopeMass marketing campaigns often reach wider audiences when compared to niche marketing techniques. Whereas niche marketing appeals to one specific type of customer, mass marketing targets all consumers in a market. When a company uses mass marketing, it sends each of its advertisements across several channels and has the potential to reach a variety of customers.
3. Brand awareness
. Brand awarenessMass marketing can increase a company's brand awareness. Customers that view a company's mass marketing campaign several times or in a variety of places may have an easier time recognizing the brand and its products. A solid brand image might discourage competition from other companies that use mass marketing and have similar products.
4. Time efficient
Time efficientMarketing teams can save time when using mass marketing techniques. Niche marketing requires professionals to create different advertisement strategies for each marketing segment. Mass marketing reduces the time spent on advertisement creation by using the same campaign for each type of customer.
drawbacks
1. Customer experience
1. Customer experienceA customer's experience with a mass marketing campaign may vary depending on factors like their interests, demographics, needs and geographical location. Consumers have different needs and desires, and a single marketing campaign may not fulfill the wishes of each customer. For example, mass marketing may be successful in one geographic area but customers in other regions might not respond positively to it.
2. Inefficient for small businesses
2. Inefficient for small businessesMass marketing may be an inefficient strategy for small businesses. While it's a cost-effective option for large companies, mass marketing can be expensive for small businesses. Small businesses that sell unique products or services may find more success with customized advertisements that appeal to specific audiences.
3. Competition
3. CompetitionCompanies that rely on mass marketing may face competition from businesses that use targeted advertisements. Customers might prefer customized marketing campaigns and specific products rather than a single good or service that tries to appeal to an entire market. Consumers may specialize their searches when looking for a product to purchase and avoid interacting with mass advertisements. Additionally, new companies that try to enter the market may face competition from established businesses that rely on mass marketing to attract a consistent customer base.