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The marketing research process contains multiple steps. The first step of the process is: _____________ a. Establishing the need for marketing research. b. Defining the problem. c. Establishing the research
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The marketing research process contains multiple steps. The first step of the process is: _____________

a. Establishing the need for marketing research.
b. Defining the problem.
c. Establishing the research objectives.
d. Determining methods of accessing data.

User Maksim Kalmykov
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C establishing the research objectives if I am correct
User Cedric Martens
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