An image of a child with bug bites is an example of pathos, which utilizes emotional appeal to influence the audience's response.
The image of a child covered in itchy bug bites after using an inferior bug spray is an example of pathos. Pathos appeals to the audience's emotions by evoking feelings such as pity, sympathy, and concern for the well-being of others. In this scenario, the child's discomfort is used to create an emotional response in the viewer, which can be particularly powerful in persuasive messaging, such as advertising or public awareness campaigns.
By contrast, ethos involves establishing trust and credibility, and logos relies on logical arguments or evidence. The emotional appeal in the example does not rely on the credibility of the source (ethos) or logical reasoning (logos), but solely on the emotional impact of the visual cues provided by the child's distress.