Innovation allows producers to create goods that are appealing so as to get customers attention.
Innovation can be described as the ability to create something new in the market through new ideas and methodologies.
Through innovation, new goods and services are able to be introduced into the market to take care of the needs of customers.
Innovation also allows producers to improve in a product that is already existent in the market.
In conclusion, innovation allows producers to get customers interested in their products and services.