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FitWear Inc, a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear, FitWear Inc. launched a commercial for its new line of football
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33 votes
33 votes
FitWear Inc, a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear, FitWear Inc. launched a commercial for its new line of football cleats. This commercial featured famous football Stars because the company believes that celebrities can influence customers' buying decisions. In this case, the football stars served as

A. aspirational reference groups
B. opinion leaders
C, decision makers
D. nonaspirational reference groups

User Keyamoon
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1 Answer

9 votes
9 votes

Answer:

B. opinion leaders

Step-by-step explanation:

Opinion leadership is leadership via the user who used the active media in order to interpretation the meaning of the message related to media or for the lower end media users

It is to be done for high esteem in the case of acceptance of their opinions

As the individuals influence the common people so it is a opinion leaders

since they are individuals influencing common people

User Bohbian
by
2.5k points
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