Answer:
The correct option that would cause pricing to be on par with the rest of the market is option C) similar products. When a company offers products that are similar in terms of features, quality, and value to what competitors are offering, it is more likely to price its products in line with the market average.
If a company's products are significantly different or unique compared to others in the market (option A), it may have more flexibility in setting higher or lower prices depending on factors such as exclusivity or innovation.
Expenses (option B) can certainly influence pricing decisions, but they do not necessarily ensure that a company's prices are on par with the market. High expenses could result in higher prices, but a company may choose to compete on price by keeping its expenses low and offering more affordable products.
Brand positioning (option D) can also impact pricing, as premium or luxury brands may charge higher prices based on their brand image and perceived value. However, brand positioning alone does not guarantee that pricing will be on par with the rest of the market.