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Which description best reflects the strategy "tap into fandoms"?

A) People who enjoy traveling frequent a restaurant that offers an "around the world" tasting menu.

B) People who love the Star Wars films flock to the opening of the new Star Wars theme park.

C) People who wear Lululemon yoga pants are committed to wellness and mindfulness.

D) People who wear Nike sneakers "just do it" when it comes to challenging physical activity.

1 Answer

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Answer:

The description that best reflects the strategy "tap into fandoms" is B) People who love the Star Wars films flock to the opening of the new Star Wars theme park. This strategy involves targeting a specific group of fans who are passionate about a particular brand, franchise, or cultural phenomenon, and creating products, services, or experiences that appeal directly to their interests and values. In this case, the Star Wars theme park is designed to cater to the fandom of the Star Wars movies by offering immersive experiences and attractions that allow fans to feel like they are a part of the Star Wars universe.

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