Answer:
Creating a reason for your audience to want to listen and learn from your speech is known as establishing the "motivation" or "purpose" of your speech. This involves identifying why your message is important and relevant to your audience, and how it can benefit them. By establishing a clear motivation for your speech, you can capture your audience's attention and interest, and create a sense of urgency and relevance that will encourage them to listen and learn from what you have to say. A strong motivation can also help to establish your credibility as a speaker and build trust with your audience.