Answer:
In the case of Papa John's, a popular pizza chain, their founder and former CEO John Schnatter in 2017 made controversial comments about the National Football League, which resulted in a backlash and boycott of the company. Schnatter also faced criticism for using a racial slur during a conference call, leading to his resignation as CEO. This controversy had a negative impact on the company's reputation and sales. In order to recover, Papa John's implemented a new marketing strategy and worked on improving its relationships with customers and the community. The company also appointed a new CEO and began to focus on diversity and inclusion initiatives. These efforts were effective in helping to restore trust in the brand and improve its financial performance to its current state today, where the Papa John's company is reporting better financial figures than ever before.