Question

Advertising effectiveness is based on objectives (advertising funnel)?

a) Awareness
b) Consideration
c) Purchase
d) Loyalty

Answer 1

Advertising effectiveness is based on objectives such as awareness, consideration, purchase, and loyalty.

Step-by-step explanation:

The advertising effectiveness is based on the objectives of the advertising funnel, which includes the following steps:

1. Awareness: This is the initial stage where the goal is to create awareness about the product or brand among the target audience.
2. Consideration: After creating awareness, the next objective is to make the audience consider the product or brand by highlighting its unique features or benefits.
3. Purchase: Once the audience is convinced, the advertising aims to encourage them to make a purchase.
4. Loyalty: Finally, the objective is to build customer loyalty and repeat purchases by maintaining a positive relationship with the customers.

Each stage of the advertising funnel plays a crucial role in achieving the overall effectiveness of the advertising campaign.