Final Answer:
The following product layers might include a warranty, credit, delivery, installation, and repair service after the sale because marketers know that adding these supporting features to a product is an effective way for a company to stand out from the crowd is Augmented product. The correct option is Option 2: Augmented product.
Step-by-step explanation:
The augmented product layer, represented by option 2, encompasses additional features and services beyond the core and actual product. It includes offerings such as warranty, credit, delivery, installation, and repair services after the sale. Marketers strategically incorporate these supporting features to distinguish their product in a competitive market, recognizing that such added services are effective in making a company stand out from the crowd.
In a market saturated with similar products, the augmented product layer becomes a vital component of a company's differentiation strategy. By providing comprehensive post-sale services and benefits, a company not only enhances the perceived value of its product but also builds customer loyalty. This approach helps create a unique selling proposition and fosters a positive brand image, setting the company apart in the minds of consumers. The correct option is Option 2: Augmented product.