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It is important for the nurse to be aware of what related to the way drugs are marketed?

a. The adverse effects the advertisements do not mention
b. What magazines and Web sites contain the advertisement
c. What patients are seeing in the advertisements about these drugs
d. The name of the cheerful, happy models who are advertising these drugs

User Sanz
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1 Answer

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Final answer:

The nurse should be aware of what patients are seeing in drug advertisements because they must offer correct information regarding drug side effects and off-label uses that may not be apparent from these ads.

Step-by-step explanation:

It is important for the nurse to be aware of c. What patients are seeing in the advertisements about these drugs. The FDA's drug advertising regulation requires that advertisements provide a 'fair balance' between the benefits and the risks of a drug. Nurses must understand the advertisements' content to effectively communicate with patients regarding their perceptions and any misinformation they may have received from these advertisements. In addition, prescription drug advertising and promotion are closely regulated to ensure that they are marketed only for FDA-approved indications and to establish postmarket safety surveillance. Understanding these regulations helps nurses to inform patients accurately about potential drug side effects and off-label uses that may not be mentioned in the promotional materials.

User Sacha Bruttin
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