Question

Which of the following promotional elements refers to communicating specifically with consumers to generate a response like an order, a visit, or a request for more information?

Answer 1

Direct Marketing is the promotional element that involves communicating with consumers to generate a response.

Step-by-step explanation:

The promotional element that refers to communicating specifically with consumers to generate a response like an order, a visit, or a request for more information is Direct Marketing. Direct marketing involves directly reaching out to individual consumers through various channels like emails, phone calls, direct mail, and online ads to encourage a direct response.