Final answer:
Émile Durkheim criticized the tendency of individuals to overlook the influence of social factors on their actions.
Step-by-step explanation:
Émile Durkheim, one of the founding fathers of sociology, had some criticisms regarding how to conduct sociology. One of his main concerns was that individuals often fail to recognize the influence of social factors on their own actions. Durkheim argued that social facts, such as social norms and values, shape human behavior, but many people tend to attribute their actions solely to individual choices or characteristics. For example, individuals may not realize that their political beliefs or consumer habits are influenced by the social groups they belong to or the cultural context they are in.