Final answer:
FitLife's Youth Fitness Tracker is aimed at teenagers seeking to monitor their fitness activities with a focus on community and social interaction. The advertising strategy would involve slogans that highlight the dual benefit of fitness tracking and connectivity to appeal to the teen market.
Step-by-step explanation:
To answer the question, I will choose the fictional company "FitLife" which specializes in creating fitness-related products and gear. The product being examined is "FitLife's Youth Fitness Tracker", a wearable device designed to help teens monitor their physical activity.
Company name: FitLife
Product name: FitLife's Youth Fitness Tracker
Target audience: The intended target segment is teenagers who are looking to track their fitness progress and stay motivated. The product benefit that is most desired is the ability to monitor physical activity while also being part of a community of teens with similar health and wellness goals.
From a journal writing perspective as an advertising director aiming to encourage teens to exercise, targeting would focus on integrating technology that appeals to youths, such as social features allowing for friendly competition and sharing achievements. Slogans for the campaign might include "Stay Active, Stay Connected" or "Track Your Fitness, Lead the Pack" to promote both the health benefits and the community aspect of using the product. These slogans are effective as they appeal to the desire for both personal growth and social interaction, which are key motivators for the teen demographic.