Final answer:
Hidden charges, difficult checkout, and mandatory registration are valid causes of shopping cart abandonment for e-commerce sites. The statment is true.
Step-by-step explanation:
The question regarding shopping cart abandonment touches upon common issues that online consumers face, leading to an incomplete purchase process. Hidden charges, difficulty in the checkout process, and mandatory customer registration are indeed some of the main causes of shoppers leaving an e-commerce site without finalizing their purchase. Understanding customer behavior and the shopping experience is pivotal for businesses to minimize cart abandonment and ensure a smooth and satisfactory journey for online shoppers.
Firms like L.L. Bean, which sells products primarily through direct channels such as mail, telephone, or online, must address the concern of imperfect information. Customers cannot physically inspect products, thus the firm mitigates this with quality guarantees to build trust. User interaction, such as consumer reviews, has become a vital component in providing customers with the information needed to make informed purchasing decisions.
Creating a user-friendly and transparent shopping environment can help retain customers and reduce the likelihood of shopping cart abandonment. By addressing potential information gaps with clear product descriptions and reassurances like money-back guarantees, companies can foster a more reliable and appealing online shopping experience.