Question

Which of the following best defines what is meant by a communications plan?

a) A strategy outlining how to keep information confidential.
b) A roadmap that guides how an organization will communicate with its audience.
c) A document specifying the budget for advertising campaigns.
d) A plan for internal teamwork within a company.

Answer 1

A communications plan is a roadmap for how an organization communicates with its audience, including methods, timing, and objectives.

Step-by-step explanation:

A communications plan is best defined as b) A roadmap that guides how an organization will communicate with its audience. This entails outlining the methods and channels the organization will use for communication, the timing and frequency of communication activities, the target audience for each message, and the objectives or goals of these communications. For example, an organization might implement a plan that includes press releases, social media posts, and stakeholder meetings to share information about its activities and engage with its audience effectively.

Such a plan is crucial for maintaining a consistent message and brand voice across all platforms and can be instrumental during high-stakes situations to prevent miscommunication and ensure all stakeholders are informed. This could include both external communications with the public and media, as well as internal communications within the company.