Final answer:
Perceptual filters are cognitive mechanisms influenced by past experiences that determine which environmental stimuli are processed, embodying top-down processing within the larger framework of perception.The correct option is B.
Step-by-step explanation:
The perceptual process that is based on consumers' past experiences and influences what they decide to process is known as perceptual filters. In the context of psychology, perceptual filters refer to the cognitive mechanisms that individuals use to selectively choose which stimuli in the environment to attend to and process, based on past experiences, expectations, and biases. This concept is an aspect of top-down processing, in which a person's expectations and previous knowledge guide their perception of sensory information. It is a part of a larger discussion on perception, which is how we interpret and consciously experience sensory information, and is influenced by various factors, including our beliefs, values, culture, and life experiences.