Final answer:
The strategy through which a marketer aims for a brand to be perceived by consumers is known as a positioning strategy. This involves differentiating the brand in the marketplace and is achieved through targeted advertising and branding efforts.
Step-by-step explanation:
The way the marketer wants the brand to be viewed by the consumers is referred to as A) a positioning strategy. This concept is all about marketers conveying an intended image or identity for the brand in the consumer's mind. Positioning strategies involve differentiating a product or brand from that of competitors, aiming to occupy a distinct place, preferably one that is unique and beneficial to the target audience.
Advertising plays a crucial role in this, as it is the primary means of communicating a brand's positioning to the consumer. Agility in advertising, such as synergistic advertising practices, ensures a consistent message across varied platforms. Advertising can make a firm's perceived demand curve steeper or shift it to the right, which, in monopolistic competition, can result in increased sales or higher prices.
Moreover, the image a brand projects can influence emotions and create a perception of status and an improved lifestyle beyond the product's explicit utility. Effective social marketing campaigns employ similar tactics, utilizing symbolic brands or 'flagship' species to evoke an emotional response, thus capturing the consumer's attention and persuading them to support the brand or cause.