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evaluate the current brand portfolio and marketing mix of the asics brand. what changes, if any, would you recommend? why?

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Final answer:

An evaluation of ASICS' brand portfolio and marketing mix would involve analyzing their product innovation, market segmentation, pricing, promotion, and distribution strategies. Recommendations can include boosting digital marketing, expanding product lines, and enhancing personalized customer engagement. Identifying weaknesses in their portfolio's least effective writing piece would involve improving argument clarity, structure, and grammatical precision.

Step-by-step explanation:

To evaluate the current brand portfolio and marketing mix of the ASICS brand, it's necessary to examine their range of products, the different market segments they cater to, pricing strategy, promotion methods, and the distribution channels they utilize. Given the competitive nature of the sportswear and footwear industry, ASICS focuses on technological innovation in products, aiming at both professional athletes and regular customers wanting high-quality sports gear. Changes that may be recommended include amplification of digital marketing efforts to improve online presence, expansion of product lines to cater to emerging sports trends, and enhancement of customer engagement through personalized marketing.

Regarding a portfolio piece, one should consider the least effective piece of writing by identifying its weaknesses. Such weaknesses could include lack of clear argument, insufficient evidence, poor structure, or grammatical issues. To revise an essay, one might focus on tightening the argument, improving coherence, and ensuring that the evidence directly supports the main points. Writing skills that could still need work might involve organization, thesis development, and precise language, which can be honed through consistent practice and seeking feedback.

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