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Is there anything else intangible besides Goodwill & Other Intangibles that could also impact the combined company?

a) Customer relationships
b) Tangible assets
c) Operating expenses
d) Revenue streams

1 Answer

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Final answer:

Customer relationships and advertising are intangible aspects that can significantly impact a combined company, influencing consumer perceptions and brand loyalty.

Step-by-step explanation:

Regarding the intangibles that could impact the combined company beyond Goodwill and Other Intangibles, customer relationships certainly fall into this category. Intangibles such as customer loyalty, brand reputation, and the perceived value of guarantees play a significant role in product differentiation and can affect the company’s success. Advertising, too, is a powerful tool for shaping consumer perceptions and creating intangible value, leading to a preference for specific brands despite the similarity of the actual products.

User Ravi Y
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