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Why did Nike want Michael Jordan to endorse its sneaker line?


User Mrdziuban
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2 Answers

12 votes

Answer:

Jordan is a star. People associate quality and performance with celebrity statuse.

User Lawrence Kesteloot
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7 votes

Answer:

Because he was a famous celebrity and he would provide much popularity to their brand and act as a living commercial.

Step-by-step explanation:

User Sean McKenzie
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