Why did Nike want Michael Jordan to endorse its sneaker line?

asked Apr 8, 2022 88.0k views

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12 votes

Answer:

Jordan is a star. People associate quality and performance with celebrity statuse.

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7 votes

Answer:

Because he was a famous celebrity and he would provide much popularity to their brand and act as a living commercial.

Step-by-step explanation:

Sean McKenzie answered Apr 15, 2022

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