Question

In addition to its currently running TV and print advertisements, Procter & Gamble has been sending coupons for its Dawn dishwashing liquid to households. This is an example of what type of Strategy?

A) Pull Strategy
B) Push Strategy
C) Niche Strategy
D) Guerrilla Marketing

Answer 1

The strategy of Procter & Gamble sending coupons for its Dawn dishwashing liquid to households is an example of a Pull Strategy. A pull strategy is a marketing approach where a company promotes its product directly to the end consumer to create demand, rather than relying on intermediaries to push the product to the consumer.

Step-by-step explanation:

The strategy of Procter & Gamble sending coupons for its Dawn dishwashing liquid to households is an example of a Pull Strategy. A pull strategy is a marketing approach where a company promotes its product directly to the end consumer to create demand, rather than relying on intermediaries to push the product to the consumer. By sending coupons directly to households, Procter & Gamble is encouraging consumers to purchase their product, thereby pulling them towards their brand.