Final answer:
The correct answer is 'Insufficient' as it accurately describes the scenario where the fundraising effort for the marketing plan did not meet the $1 million goal.
Step-by-step explanation:
The question asks you to choose the word that best describes the situation where a fundraising effort for a marketing plan did not meet its goal of raising $1 million. Since the objective was not reached, the correct word to describe this outcome is 'Insufficient'. 'Insufficient' means not enough or inadequate, which in this case, refers to the amount of money raised being less than the goal. The other options, 'Successful', 'Abundant', and 'Surplus', would not be appropriate, as they all imply that the goal was met or exceeded.