Question

A company stops using a celebrity in its ads because he was reported to have made offensive racial comments. This is an example of how the​ ________ environment affects marketing.

A. political-legal
B. technological
C. economic
D. competitive
E. sociocultural

Answer 1

The action of a company stopping using a celebrity due to offensive racial comments is an example of how the sociocultural environment affects marketing.

Step-by-step explanation:

The company stopping the use of a celebrity in its ads due to offensive racial comments is an example of how the sociocultural environment affects marketing.

The sociocultural environment of a business includes the cultural and social factors that influence consumer attitudes, beliefs, and behaviors.

In this case, the offensive comments made by the celebrity created a negative association with the company's brand and could potentially alienate their target market