Final answer:
The ransomware attack on Indigo could lead to operational disruptions, data breaches, and financial loss. To enhance cybersecurity, Indigo should consider frameworks like CMMC, employ strategic controls, and regularly assess risks. The unavailability of their e-commerce channel could result in revenue loss, reputation damage, and competitive disadvantage.
Step-by-step explanation:
Impact of Ransomware Attack on Indigo
Ransomware attacks can cripple an organization's operations. For Indigo, three possible ways in which such an attack could cause harm include: disruption of daily operations, loss of sensitive customer data leading to a breach of trust, and financial costs related to ransom payments and recovery efforts. Indigo may have been vulnerable due to insufficient cybersecurity measures and potentially lax employee training on cyber threats.
Improving Indigo's Cybersecurity
To mitigate future risks, Indigo could adopt a comprehensive cybersecurity framework and conduct regular risk assessments. Two such approaches might be the implementation of a Cybersecurity Maturity Model Certification (CMMC) and the utilization of Red Team exercises to simulate attacks. As for controls, Indigo could strengthen network security through the use of firewalls, encryption, and multi-factor authentication.
E-commerce Disruption Harm
When an e-commerce channel is compromised, businesses may experience direct revenue loss, a damaged reputation causing customer churn, and competitive disadvantage due to decreased availability. These outcomes impede the efficiency and trustworthiness that customers expect from online shopping experiences.
Indigo's Competitive Strategy and Information Systems
As for Indigo's competitive strategy, assuming it emphasizes customer experience and tailored services, it could be pursuing a differentiation strategy. Information systems supporting this strategy may include personalized marketing tools and a robust CRM system for tailored interactions. Effectiveness in leveraging these systems may provide Indigo with a significant competitive edge.