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Which of the following statements are not true about market location?

A. Market location influences consumer accessibility.
B. Proximity to suppliers is a key consideration in market location.
C. Market location has no impact on business success.
D. Market location affects transportation costs.

User Kinsley
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1 Answer

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Final answer:

Statement C is incorrect; market location significantly impacts business success by influencing consumer accessibility, proximity to suppliers, and transportation costs, all critical factors in a business's efficiency and profitability.

Step-by-step explanation:

The correct answer among the options provided is statement C: Market location has no impact on business success. This is not true because market location plays a crucial role in a business's operation and growth. The other options are indeed accurate reflections of the importance of market location.

Market location influences consumer accessibility, as businesses need to ensure customers can easily reach them. Furthermore, the proximity to suppliers is a significant consideration, as close proximity can reduce transportation costs and lead to more efficient operations. Additionally, market location does affect transportation costs, especially in the context of congested networks, where ease of access to uncrowded routes can significantly reduce costs and contribute to higher profit margins.

Models like Weber's Location Model highlight the complexities of choosing a site for a business, emphasizing that transportation costs, among other factors, play a major role in determining the ideal location. Successful business locations generally benefit from situation factors such as central trading positions, high traffic areas, quality transportation networks, and proximity to both customers and suppliers.

User Michael Siebert
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