Final answer:
The breakfast cereal advertisement may focus on the desires and fears of consumers by presenting itself as a solution to their health-related concerns. This could be done by highlighting its nutritional benefits, low calorie content, or effects on weight.
Step-by-step explanation:
Advertisements often focus on the desires and fears of consumers to make their products more appealing. In the case of the breakfast cereal advertisement, it may tap into the desire for a healthy lifestyle or the fear of gaining weight. The cereal company could present the advertisement as a solution to these desires and fears by highlighting its nutritional benefits, low calorie content, or effects on weight. By doing so, they aim to convince consumers that their cereal is the best choice for a healthy breakfast.